Nissan uses zany videos to boost Super Bowl spot

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Nissan is letting YouTube stars add their own flavor to the automaker’s Super Bowl storyline.

For example, prankster Roman Atwood turned his house into a giant ball pit. The YouTube video has drawn more than 15 million views since Atwood posted it on his account Sunday.

via Nissan uses zany videos to boost Super Bowl spot.

via Nissan uses zany videos to boost Super Bowl spot.

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