Uber riders score Starwood points with new deal

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Starwood has properties in 72% of markets where Uber operates, but the deal may further fuel Uber, which has aggressively expanded to 290-plus cities since 2009 and raised regulatory questions in the process.

The announcement also comes on the heels of news that Uber expanded its latest funding round by $1 billion up to $2.8 billion, while maintaining a $40 billion valuation. The company quietly raised the promotional pricing of its carpooling feature, UberPOOL, in San Francisco from a flat $5 fee to a max price of $7, which is still cheaper than a taxi ride but not quite the bargain it used to be.

via Uber riders score Starwood points with new deal.

via Uber riders score Starwood points with new deal.

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