What’s tougher to see is why this auto maker, in particular, would be endorsing such a campaign. Nissan, the parent company of Infiniti, is a leading developer of driverless technology among the world’s big car manufacturers. Last year its CEO predicted that an autonomous model with hands-off-the-wheel capabilities might hit the streets as soon as 2018. There are even hints that Nissan could join the driverless taxi game.
Beyond Nissan’s bigger involvement in driverless progress, the Infiniti Q50 itself is a product of much of this technology. Among the car’s automated features are “predictive forward collision warning,” which senses risks that drivers might have missed, and “active lane control,” which uses a camera to maintain the car’s position. A recent viral video of the Q50 cruising the autobahn sans driver, while a grossly irresponsible stunt, shows just how capable of driving itself the car really is.