Ford Motor Co. is entering the car-sharing market with a program that will cut Ford Credit customers’ vehicle costs by enabling them to rent out their cars.
The pilot program, Peer-2-Peer Car Sharing, invites 26,000 select Ford Motor Credit Co. customers in six U.S. cities and London to rent their vehicles to other drivers for short-term use.
“It can be anything as short as an hour. Or it can be a day. Or it could be up to a week,” David McClelland, Ford Credit’s vice president of marketing, told Automotive News today.