Ford, Baidu Invest $150M in LiDAR for Autonomous Cars | News & Opinion | PCMag.com

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In an effort to accelerate autonomous vehicle adoption, Ford and Baidu have invested $150 million in Light, Detection, and Ranging (LiDAR) firm Velodyne.Typically used to make high-resolution maps, LiDAR is a surveying technology that measures distance by illuminating a target with a laser light. Data is then used to create high-resolution 3D digital images used for mapping, localization, object identification, and collision avoidance.”LiDAR continues to prove itself as the critical sensor for safe autonomous vehicle operation,” Velodyne CEO David Hall said in a statement.The investment will allow Velodyne to expand production of automotive LiDAR sensors, “making them widely accessible and enabling mass deployment of fully autonomous vehicles,” Hall added.Ford and Chinese search giant Baidu are no strangers to self-driving technology.In January 2014, Ford teamed up with the Massachusetts Institute of Technology and Stanford University to work on automated car tech. Last summer, the company appointed Randy Visintainer director of autonomous vehicle development.

Source: Ford, Baidu Invest $150M in LiDAR for Autonomous Cars | News & Opinion | PCMag.com

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