Enthusiasm Grows For Self-Driving Cars; 70% Want A Test Ride 10/10/2016

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Consumers may be warming to the idea of self-driving cars.Testing a self-driving car and even replacing their current vehicle with one interests the majority of consumers, according to a new national study.The study, conducted by the Consumer Technology Association (CTA), is in direct contrast to numerous other studies. This one is based on a survey of 2,000 U.S. adults who drove a car or truck in the last 30 days.The self-driving car is one of the most controversial elements of the Internet of Things, with industry heavyweights like Google and Uber pushing ahead in tests of the technology and many consumers saying they have no plans to ever own one.How this ultimately shakes out could impact marketing and advertising both in major ad spends promoting the vehicles and in the creation of new, in-car infotainment to occupy consumers in cars who aren’t necessarily watching the road ahead.Almost three quarters (70%) of consumers expressed at least some interest in getting a test ride in a self-driving car. Here’s the consumer interest level for a test ride:44% — Very interested26% — Moderately interested16% — Slightly interested14% — Not at all interestedWhile interest in a test ride in a self-driving car may not necessarily reflect more than curiosity, the majority of consumers in the CTA survey also are interested in replacing their current vehicle with one. Here’s the consumer interest level in replacing the car or truck they own, rent or lease with a completely self-driving vehicle:34% — Very interested28% — Moderately interested17% — Slightly interested21% — Not at all interestedOf those interested in replacing their current vehicle with one that drives itself, 43% consider themselves to be early adopters and almost half (49%) have an income of $75,000 or more.

Source: Enthusiasm Grows For Self-Driving Cars; 70% Want A Test Ride 10/10/2016

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