Interestingly, Rijnders told us that at Ferrari, invention was a repeatable process (something that makes perfect sense when you consider how much development occurs in each of the top teams during the course of an F1 season). And he fears that’s not the case with many new tech companies. “To be successful in a technology startup, you have to bring something that’s more advanced than the state of the art. More than likely, you’re going to have to repeatedly invent something new, so invention needs to be a process. A lot of times now, you see startups that think you can base your whole startup on one brainstorming session and then hack around it. For technology, you have to really do proper engineering methods,” he told Ars.Rijnders was also critical of the rush to autonomous driving, suggesting that lessons already learned in commercial aviation are being overlooked. Referring to the old joke about autopilots and dogs, he pointed out that the reason we still have two humans in the cockpit is to handle the unforeseen events that can’t be preprogrammed. In much the same way, it’s going to be quite some time, he suggested, before autonomous cars can be expected to handle the Rumsfeldian unknown unknowns.