Ety Zohar works as senior project manager at Innoviz, a thriving Israeli start-up company that is developing LiDAR sensors – a technology considered crucial for autonomous driving to prevail. Innoviz has already amassed 82 million U.S. dollars in funding, won a CES 2018 innovation award and plans to release its first mass-produced LiDAR for the automotive market in 2019. Zohar, who holds a master’s degree in Electrical Engineering, is managing the project while her colleague Smadar David, 30, is responsible for designing the sensor. The story of these two women is remarkable in two ways: First, because it puts the spotlight on the specifics that have made Israel’s start-up scene boom. Second, because Zohar and David are working in leading positions in a male-dominated industry where females are traditionally under-represented.